Digital marketing is an indisputable component of marketing that harnesses various online-based technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services. Its emergence during the 1990s and 2000s revolutionized the way businesses use technology for marketing. As digital platforms became more incorporated into marketing strategies and daily life, digital marketing campaigns have become ubiquitous, utilizing various techniques such as; search engine optimization,
- search engine marketing
- content marketing
- influencer marketing
- content automation
- campaign marketing
- data-driven marketing
- e-commerce marketing
- social media marketing
- social media optimization
- email direct marketing
- display advertising among others
Moreover, digital marketing can also extend to non-Internet channels that offer digital media such as television, mobile phones, callbacks, and on-hold mobile ringtones. This distinction from online marketing is what sets digital marketing apart.